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    Director of Passenger and Light Truck Tire
       Marketing - North America
       Corporate Position
       Greater Los Angeles, California

Well established international manufacturer and distributor of tires  worldwide is seeking a "Director of Passenger and Light Truck Tire Marketing " for the North American Market

 Direct and oversee all aspects of the company’s product marketing strategies and programs for products or a product lines, their objectives, and initiatives; to plan and direct company product launch plans and activities ensuring they comply with the goals of the organization; to evaluate product performance to help develop and update company goals and objectives; to evaluate the potential and practicality of the product marketing strategies for the company; to advise sales team on any relevant product concerns; to recommend changes to current product development procedures based on market research and new trends.

To perform this job successfully, an individual shall demonstrate expertise in a variety of the product marketing’s concepts, practices, and procedures. This position relies on extensive experience and judgment to plan and accomplish goals. The qualified individual is expected to perform a variety of tasks. He/she will be required to lead and direct the work of others within the marketing department. A wide degree of creativity and latitude is expected.

Local candidates preferred - No relocation assistance available. But. all qualified applicants are encouraged to apply if they are willing to live in Greater LA
 

Don't let this career opportunity slip away.
Apply today!

Reference Job # Z11810DSL

This position is available immediately!

bullet Position includes:
Excellent salary
Benefit package - Medical, Dental, 401K
Paid holidays and vacations
 
bullet

Essential Duties and Responsibilities
Serves as USA PC product specialist supporting R&D efforts.  Responsible for product screen and overall product plan. Coordinates PC product and development efforts with PC specialists.

Owner of Product launch plans and activities.  Directs efforts of Product Analyst in product launch execution.

Steward of all research data and market intelligence.  Responsible for the collection, organization, analysis, and incorporation of research data and market intelligence materials into the overall marketing plan.

Owner of the brand guides which includes the brand, look and feel, common grid system, logo type/application and point of sale materials.  Also responsible for the overall steering of all brand building initiatives.

Administer the company’s Retail market approach.  This includes understanding the overall requirements of the retail trade and translating these requirements into a retail strategy which includes retail support, retail programs and retail market penetration.

Co-owner (with Technical Services) of all product evaluation and/or testing, product information in brochures, web site, newsletter and portal.

Create a positive teamwork environment, collaborating with sales, truck marketing and HQ.

Product liaison to customer and sales department.

Perform other related duties as assigned

Requirements:

Bachelor's Degree in Marketing, Business and/or related work experience in a tire sales environment

Min 5 years of tire industry experience

Prior management experience in the tire industry

Computer proficient

 

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All inquiries will be treated with complete confidentiality. Your resume will not be presented to any employer without your consent. You can trust The TireJobs Company to respect your privacy.

Three ways to apply or inquire:

e-mail to: cktire@tirejobs.com
Fax to: 301-662-7224
Call: 301-662-7223

Reference Job # Z11810DSL